Rethink Dental Growth: The 5% Plan Starts Here
Running a dental practice today is more challenging than ever — costs rise, margins shrink, and growth can feel out of reach. But real success isn’t about cutting corners or chasing discounts. It’s about having a strategy that turns every decision into lasting results.
That’s the idea behind The 5% Plan — a simple, data-driven approach helping dentists reduce costs, protect profits, and build stronger, more sustainable practices.
But there’s more to growth than supply savings. These articles also explore real-world sales stories, strategies, proven business insights, and the products — from everyday essentials to transformative capital equipment — that leading practices use to stay ahead. My goal is to give you the tools, knowledge, and perspective to not just run a practice, but to build a business that thrives.
Articles
The B Side — Issue No. 01:
The first B Side pick: a desensitizer that’s anything but watered down, and comes in priced at 92% less per milliliter.
Introducing The B Side
In 1967, the song nobody planned as the hit went to number one. That’s the idea behind The B Side.
Why dental insurance payments quietly come in lower than they should — and what one practice did about it.
If you’ve ever looked at an insurance payment and thought that doesn’t seem right — you weren’t wrong. You called the carrier. You sat on hold. You got an explanation that didn’t quite explain anything. You called back a few weeks later. The answers were circular. Eventually, you stopped asking. That’s not an accident. The complexity is…
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