The B Side — Issue No. 01:

Posted on by Jason D. Dempsey

e-ON Desensitizer

Make no mistake, this is no watered-down, overpriced glutaraldehyde desensitizer.

Benco’s e-ON’s swirling mix of glutaraldehyde and HEMA keeps collagen fibers standing up like the crowd at Lollapalooza. Patients feel the comfort as e-ON drives into the tubules, seals off nerves, and kills germs. No encore of sensitivity required.

🔊 On repeat for:

  • Bonding improvement
  • Post-op pain prevention
  • Savings: 92% less per milliliter

It fits right in with the adhesive systems, cements and substrates already in your collection.

Pick your format and compare cost at shop.benco.com:

  • 10 ml bottle w/ Glutaraldehyde (#5146-567)
  • Unidose Desensitizer w/ Glutaraldehyde, .075 ml, Box of 40 (#6542-298)
  • 10 ml bottle without Glutaraldehyde, to skip the burn (#5146-576)

All Benco Brand merch drops with our 120 Day Buy & Try Guarantee. If it doesn’t rock your world, send it back for a full refund.

Sometimes, The B Side turns out to be the real hit.

Next on The B Side: the “Monster” high-speed handpiece, built for the tough.

Introducing The B Side

Posted on by Jason D. Dempsey

In January 1967, the Rolling Stones released a single with two songs on it. The A-side was “Let’s Spend the Night Together”: bold, brash, the one built to be the hit.

The B Side had a quieter song called “Ruby Tuesday.”

Radio stations banned “Let’s Spend the Night Together,” so they played The B Side instead.

“Ruby Tuesday” went to number one.

Nobody remembers it as The B Side of anything. It just is a hit.

That’s the idea behind The B Side: my pick for a Benco Brand product that’s getting lots of play in dental offices.

Sometimes, The B Side turns out to be the real hit.

What’s a song you love that never got the recognition it deserved?